Privacy Policy

Last Updated: 01-05-2025

Privacy Policy

Trading Name: Elara Bloom
Legal Entity: Rawails LTD
Company Number: 15706489

This privacy policy explains how your personal information is collected, used, and shared when you visit or make a purchase from elara-bloom.com (the “Website”). This policy applies to all users of elara-bloom.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected data as “Device Information.”

We collect Device Information using the following technologies:

  • “Log files” track actions occurring on the Website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

When you make (or attempt to make) a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit or debit card details via Shopify Payments), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to:

  • Fulfil any orders placed through the Website (including payment processing, shipping arrangement, and order confirmation)
  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, in line with the preferences you’ve shared with us

We use the Device Information to:

  • Help screen for potential risk and fraud (particularly your IP address)
  • Improve and optimize our Website (e.g. by analysing how visitors interact with the site and assessing campaign performance)

COOKIE POLICY AND CONSENT

When visiting our Site for the first time, you will see a cookie banner requesting your explicit consent before any non-essential cookies are placed. We use functional, analytical, and marketing cookies. These cookies also enable personalized ads and cart tracking.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your data as described above. For example:

We may also share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to serve targeted ads or marketing we believe may interest you. Learn more: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out via:

DO NOT TRACK

We do not alter our data collection practices when we see a “Do Not Track” signal from your browser.

EXERCISING YOUR RIGHTS

If you are a resident of the UK or EEA, you have the right to:

  • Access the personal data we hold about you
  • Request corrections or deletions
  • Restrict or object to processing
  • Request data portability

To exercise these rights, contact us using the details below.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk

We process your data to fulfil contractual obligations (e.g. order delivery) or for our legitimate business interests. Data may be transferred outside the UK/EEA, such as to Canada or the USA, in line with UK GDPR standards.

RETAINING YOUR DATA

When you place an order, we retain your Order Information unless and until you request its deletion.

MINORS

The Website is not intended for individuals under the age of 13.

CHANGES TO THIS POLICY

We may update this policy periodically to reflect changes in our operations, practices, or legal requirements.

SMS MARKETING

We use your shared data to send you SMS messages (e.g., order confirmations, cart reminders, promotional offers). Cookies track items in your cart to help determine when to send reminder messages.

PRODUCT GUARANTEE

All purchases from elara-bloom.com include a 1-year product guarantee. If your item becomes faulty under normal use within one year of delivery, we will replace it at no extra cost.

To make a claim, email info@elara-bloom.com with your order number, issue description, and a photo if available.

Note:

  • The guarantee covers manufacturing or material defects only
  • It excludes misuse, accidental damage, or improper care
  • It does not affect your statutory rights under UK consumer law


COMPANY INFORMATION

Trading Name: Elara Bloom
Legal Entity: Rawails LTD
Company Number: 15706489

Return Address (for returns):
Suite 60, 39 Ludgate Hill, London, EC4M 7JN, United Kingdom

Business Address (not for visits):
124 City Rd, London EC1V 2NX, UK

Please note: Elara Bloom is an online-only store with no physical visitor location. Returns can only be sent to the return address listed above.

CONTACT INFORMATION

Preferred contact method: You can reach us best via email. We aim to respond within 24 hours.

Email: info@elara-bloom.com
Tel: +447532784922

Customer Service Hours (GMT +01:00 London):
Monday to Friday: 9:00 AM – 5:00 PM
Saturday to Sunday: 9:00 AM – 1:00 PM